A Couple Of Reasons Your Video Sales Latter Honestly Sucks

It lacks the magic ingredients.

That’s it.


I remember my very first video sales letter…

It was amazing, if I do say so myself.

But it took me WAY too long. I’m talking about months and months. And looking back at it, all that comes to mind is General George S. Patton Jr., who once, of course, said, “A good plan violently executed today is far and away better than a perfect plan executed next week.”

I never heard a truer statement.

But making that very first Video Sales Letter, I learned alot about myself and the reason why, up to that point, I hadn’t experienced any significant financial change. It was wired into me, but I am free from it now. And that’s why I feel those words from General George S. Patton really resonate with me so much.


Anyways, back to VSL Marketing and the reason your video sales letter probably sucks or will if you haven’t even jotted any notes down…

One of them is surely the page that hosts the VSL.

Plain and simple.

I don’t know if you use ClickFunnels or whatever other software like systeme.io. I mean, if you do, and you’re working on your first VSL, you’ll probably have a WAY easier time than I did. Because they have all these templates pre-made and stuff. All of them tested so you just pick one, and you know you’ll be good.

If you’re using WordPress and Carflows like I do, you still have a lot of pre-made templates, especially with Carflows really taking over about this. I am so grateful Carflows came out of the blue and did what it did and is doing what it’s doing because when I got started, I really wasn’t going to spend all that nonsense monthly fee on those platforms I mentioned (even though systeme.io and its free tier is really cool stuff. I just never understood why ClickFunnels is so damn expensive).

But if you’re anything like me and like to start off with a blank page, then you probably would be best inspired by something you saw, something you liked. My very first was inspired by a page I was very close to buying into. I did not end up buying the thing it was selling because I am a hard buyer, but I loved the page, I loved the person that was hosting the VSL on it. I loved it all and became so obsessed with everything that I basically cloned EVERYTHING. And when I say EVERYTHING, I mean EVERYTHING. The page, the copy (that’s the words on the page), the colors, the buttons, the checkout form, and surprise surprise… the VSL too.


I play a game I love to play. That is to steal the skeleton and give it life to whatever I am selling. Artists have been doing this for ages. It reminds me of the one-of-a-kind Pliny The Elder when he said, “Other authors, even reliable ones from the present, have been caught in copying verbatim from the old ones without acknowledgment of sources. It is truly an expression of a submissive attitude and unfortunate mental equipment to allow oneself to be caught in theft rather than to repay one’s debt.”

But what I am doing is not copying verbatim. I am stealing the structure. I am stealing the ingredients. I am highlighting the keywords and what I call frozen blocks. The latter being a piece of a sentence that could be used in any circumstance and only switching keywords.


I really don’t have time right now to go and produce a full-blown course on VSL marketing and how to write a video sales letter that could literally turn you into a millionaire or whatever. I am too busy and stuff. I am honestly enjoying making them for myself and for my business that going and teaching it doesn’t excite me any more than writing this. Although I am having fun writing this to you, so I am going to leave you with this.

Probably, there will be more than just a couple of reasons your VSL shall suck. But that’s okay. It’s normal. It’s better to start and finish one in less than 72 hours than doing you-know-what. As long as you make sure it’s hosted on a webpage that serves the viewer at its best, that’s a great start.

What I mean when I say serve the viewer at its best?

I mean, people who have been doing this for a while did something interesting. They applied what they would read in psychology books to this. They added timers to the page to trigger a sense of urgency, which studies have shown apply to impulse buying decisions, and then they added bonuses and attention-grabbing headlines to let the viewer know that what they see is not just what they get, that there’s even more included as a bonus, for the same reason.

I mean, there you have it.

P.S. Read this over and over. You will be amazed at how it alone will help you make a VSL you will be truly proud of.

P.P.S. Almost forgot. The reason I sat down to write this was to share with you my very first video sales letter that literally took me half a year to write. I used my system so the skeleton could be used for any niche or whatever you’re trying to sell. I put it together as a template so you’ll only have to change/add your keywords. It’s the famous 5 or however many days Challenge VSL.

Grab it from here in PDF format.

Love you.